Interviewee: Marleena Bask, Chief Communication & Marketing Officer, Eezy Plc
Why Did You Decide to Change Your Press Release System?
When joining Eezy 2.5 years ago, Bask found their existing system — from a large multinational SaaS company — to be problematic. She described it as “clunky and overly complex” with excessive steps and unclear decision-making processes. The system failed to prevent errors, and using it during critical moments like earnings releases caused genuine anxiety. Bask recognised the organisation needed “a more intuitive and reliable tool — something that would support, not hinder, our process.”
What Led You to Inderes’ System?
Approximately two years ago, Inderes launched its investor relations toolkit. After meeting with the Inderes team and receiving a demonstration, the advantages became immediately apparent. Bask appreciated that the interface was straightforward and built specifically with IR workflows in mind. She valued that “the Inderes team understood what IR professionals go through — especially the stress of late-night scheduling.”
What Were Your Key Criteria in the Selection Process?
Primary priorities included usability and cost-effectiveness. Inderes offered competitive pricing compared to international vendors. The critical differentiator was integration: through IR widgets, attachments and materials automatically publish to their investor website upon release distribution. This automation eliminated the need for dedicated personnel on results mornings, saving hours quarterly and allowing the team to focus on higher-value activities.
How Does Inderes Compare to Your Previous Provider?
The previous arrangement left Eezy as a small customer among large enterprises. With Inderes, despite company size, Bask feels valued. Support is responsive and available beyond standard business hours. She noted receiving assistance at 8 p.m. during results season, emphasising that “they understand that IR doesn’t operate on a 9–5 schedule.”
How Has Your Daily Work Improved?
The most significant change involves reduced anxiety. The system guides users through processes systematically, making errors difficult to commit. Automatic website updates free the team for higher-impact work including internal communications, webinar preparation, and market monitoring. Bask appreciated receiving instructional videos she reviews before earnings releases.
What Would You Tell a Peer Considering a Switch?
Bask encourages breaking from tradition, noting that IR professionals often maintain established vendors through habit. For smaller companies where IR departments juggle multiple responsibilities, she considers the switch worthwhile. The system offers reliability, intuitiveness, and “a local team that listens and improves the service continuously.”
Bottom Line
Eezy reduced operational risk, saved considerable time, and gained peace of mind by switching systems. The transition transformed their investor relations from reactive problem-solving to strategic focus.